It’s time for our second--or third, depending on how you look at it--episode of Let’s Talk e-commerce!
Ken Cassar, our houndstooth-sporting data hound, is your guide as he sits down with Melissa Burdick, for a conversation about how brands can be successful on Amazon. Ken and Melissa--a former Amazon executive who founded Day1digital to help brands market in the world’s biggest retail jungle--touch on what motivates shoppers to shop with Amazon and how Amazon may be influencing those shopping behaviors. But the real meat is at the end when Melissa leaves the listener a little nugget of advice on how to approach working with the e-commerce giant.
Amazon is the New York of e-commerce: if you can make it there, you can make it anywhere. So, it’s up to you to tune in to hear from a leading expert about the ins and outs on what it takes to win on the biggest e-commerce channel.
It’s full of big data and big insights, so what do you say? Let’s Talk e-commerce!
